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New Identity for Artemis Program to the Moon: Earth Blue, Rocket Red and Lunar Silver

New Identity for Artemis Program to the Moon: Earth Blue, Rocket Red and Lunar Silver

NASA has led the charge in space exploration for 60 years, and as we mark the 50th anniversary of the first Moon landing, the agency is preparing for its next giant leap with the Artemis program.

Artemis, named after the twin sister of Apollo who is also the Goddess of the Moon and the hunt, encompasses all of our efforts to return humans to the Moon – which will prepare us and propel us on to Mars. Through the Artemis program, we will see the first woman and the next man walk on the surface of the Moon. As the “torch bringer,” literally and figuratively, Artemis will light our way to Mars.

With this in mind, NASA is unveiling the new Artemis program identity, a bold look that embodies the determination of the men and women who will carry our missions forward. They will explore regions of the Moon never visited before, unlock mysteries of the Universe and test the technology that will extend the bounds of humanity farther into the Solar System.

This new identity draws inspiration from the Apollo program logo and mission patch. Using an “A” as the primary visual and a trajectory from Earth to the Moon, we honour all that the Apollo program achieved. However, through Artemis, we will forge our own path, pursue lunar exploration like never before, and pave the way to Mars.

Animation of Artemis graphic identity and planet Earth

With Earth Blue, Rocket Red and Lunar Silver for colours, every part of the identity has meaning:

  • THE A: The A symbolizes an arrowhead from Artemis’ quiver and represents launch.
  • TIP OF THE A: The tip of the A of Artemis points beyond the Moon and signifies that our efforts at the Moon are not the conclusion, but rather the preparation for all that lies beyond.
  • EARTH CRESCENT: The crescent of the Earth at the bottom shows missions from humanity’s perspective. From Earth we go. Back to Earth all that we learn and develop will return. This crescent also visualizes Artemis’ bow as the source from which all energy and effort is sent.
  • TRAJECTORY: The trajectory moves from left to right through the crossbar of the “A” opposite that of Apollo. Thus highlighting the distinct differences in our return to the Moon. The trajectory is red to symbolize our path to Mars.
  • MOON: The Moon is our next destination and a stepping stone for Mars. It is the focus of all Artemis efforts.

New Identity for Artemis Program to the Moon: Earth Blue, Rocket Red and Lunar Silver

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